Making L&D scroll-stopping
The brief
Jam Pan is a learning and development company that helps big-brand teams design and deliver standout L&D, often in partnership with platforms like Degreed. They asked me to create a run of social media content that could carry their playful, confident brand across LinkedIn and Instagram, turning fairly technical subjects — learning ecosystems, just-in-time training and the realities of project management — into posts that actually stop the scroll.
I designed a set of static and animated posts built around Jam Pan's bold typographic style, bright accent palette and sense of humour — including a "Deliver L&D success" piece for their Degreed partnership themed around a pizza-box delivery. Each post pairs a punchy headline with clean iconography and motion that draws the eye without drowning the message, keeping every asset unmistakably on-brand while flexing to suit each campaign topic.