Social media
The brief
EasySim asked me to produce a suite of social media content for their global eSIM brand - visual posts that felt bold and energetic while clearly communicating the simplicity of their product. The content needed to work across LinkedIn and Instagram, speaking to two distinct audiences: business travellers looking for a reliable connectivity solution, and everyday consumers wanting hassle-free data abroad.
Alongside the campaign posts, I developed a consistent visual language rooted in EasySim's signature orange palette and clean typographic style - pairing lifestyle photography with flat illustration to give the feed range and variety without losing brand coherence. Each post was designed to stop the scroll, communicate quickly, and drive traffic to easySim.global.
