Brand Identity & Packaging Design for Vita-Lise Supplement Range
The brief
Brand identity and packaging design for Vita-Lise — a new range of premium health supplements from M1 Health. Three SKUs needed to launch simultaneously with a visual system flexible enough to extend as the range grew.
The approach
In the crowded health supplement packaging market, Vita-Lise needed to make an impact straight away. I chose a bold colour palette anchored by a confident matte black base, paired with neon accent colours per variant — pairing the shelf-stopping clarity of FMCG design with the modern, lifestyle feel the brand wanted. The result is a packaging system that reads cleanly on-shelf, communicates each variant clearly, and stands up to much larger supplement brands competing for the same basket.
