In-House Email, Social & Motion Design at boohooMAN
The brief
In 2018 I worked in-house within the boohooMAN studio as part of the Manchester-based design team at one of the UK's largest online fashion retailers. My remit centred on crafting curated email marketing campaigns and developing digital assets across social media platforms.
What I delivered
Weekly HTML email campaigns, social media content, and short-form Instagram Story videos designed to cut through a fast-moving feed and drive traffic back to site. The pace inside a high-volume fashion e-commerce studio gave me a crash course in designing for conversion at scale — and in collaborating closely with merchandising and photography teams to turn product drops into moments.
