BMI ON THE
SPOT

The brief

Brand identity and logo design for BMI On The Spot — a series of health and wellbeing workshops run by BMI Alexandra hospital in Manchester. The brief: create a bold, approachable identity that would stand out in a typically conservative healthcare context.

The approach

I designed a circular typographic logomark that signals accessibility and community — positioned as friendly and open rather than clinical or institutional. The mark works equally well on a hospital noticeboard, a workshop pull-up banner, and a social media post — giving the programme a confident standalone identity within the wider BMI Healthcare brand.