Instagram Stories Motion Design for boohoo x Warner Bros.
The brief
Whilst working in-house at boohoo.com, I had the opportunity to design the social media video content for a competition boohoo were running in conjunction with Warner Bros. for the launch of the Ready Player One DVD and Blu-ray.
The outcome
The brief was to create high-impact Instagram Stories motion graphics that would cut through the noise of a crowded feed, communicate the competition mechanic in under three seconds, and drive entries. The final assets leaned into the film's pixelated retro-futurist aesthetic while staying unmistakably boohoo — a tight balance that shipped on time and on-brand.