Website Redesign & UX for Anders Pink — Enterprise Content Curation Platform
The brief
Anders Pink — a SaaS platform for content discovery and curation used by enterprise learning and development teams — asked me to redesign their marketing website. The goal: optimise user engagement, clarify the product proposition for non-technical L&D buyers, and drive a measurable uplift in demo enquiries.
The approach
I reimagined the interface with a tighter visual hierarchy, more editorial-feeling storytelling, and strategic calls-to-action at every stage of the buying journey. Through close collaboration with the Anders Pink team and a deep read of their analytics, I delivered a SaaS website design that communicates the value of their content curation tools clearly to enterprise buyers — while giving marketing a flexible template system to extend into future campaigns.
