Brand Identity & Marketing Collateral for an eLearning Startup
The brief
Insights Media is a marketing and content creation startup specialising in the eLearning sector. CEO Martin Couzins approached me to conceptualise the brand identity from scratch and develop all the essential launch collateral a young services business needs — letterheads, business card design, PowerPoint templates, proposal document templates and supplementary assets.
Alongside the print identity, I created bespoke social media templates and digital ads to support the company's LinkedIn presence and marketing initiatives — equipping the team with a consistent visual language that could flex from a thought-leadership post to a conference pitch deck.
