When Quantum Pharmaceutical approached Cube to develop a brand for their new venture into fertility medication delivery. Quantum wanted to use their existing resources and capabilities to move in to the fertility medication delivery market.
I came up with Stork. Clean, simple and bold. Plus a strap line of ‘delivering much more than medication’. Concise, confident and authoritative. I also proposed the creation of a full digital fertility service with an integrated app that supports every aspect of the fertility process.
When I pitched it to the client I said I want Stork to be synonymous with fertility treatment. Quantum are perfectly placed to take complete control of the market. Luckily for me the client was as excited as I was about the whole concept.