When I got the brief for this project the line that stuck out was ‘BMI are buying a bus’. It turned out that they wanted to set up a mobile clinic to engage with local blue chip companies. I came up with the concept of ‘BMI On the Spot’. Central to the concept was a ‘Wellbeing pack’ that people received during their initial consultation. This included a wellbeing booklet, a pedometer and a poster for tracking progress. Progress could then be uploaded to the website and you could share your results with colleagues.
Encouraging people to use the website was key for engagement purposes and would also work well in terms of data collection and metrics for campaign success.